Today, there are over a dozen reasons to translate your corporate website: to boost sales, to reach new markets, to raise your credibility, etc. However, it’s important to create a multilingual site properly, without rushing into it, for risk of creating duplicate content, which is heavily penalized by Google.
What is duplicate content?
To put it plainly, duplicate content means publishing the same content on different places on the internet. It’s often used by spammers to cheat Google’s algorithms and to boost their site’s (blackhat) SEO. The problem is that duplicate content raises many issues for search engines:
They don’t know how to different and classify different version in their index
They don’t know which version of the pages to display...